Email outreach for freelancers looking for the next client

Start with the clients who already paid you

Repeat clients and their referrals are usually the easiest work a freelancer can win. Click Scan in Warm Contacts and Innmail reads headers only to list people you had a real two-way exchange with who have gone quiet for about six months. Skim the list for past clients, agency contacts who used to send you briefs and people who asked about your rates and never booked.

Innmail can draft a short catch-up note to each in your voice. Mention a recent project, your availability next month or one idea for their business.

Pitch new freelance clients with a reason for each one

For new prospects, build a small CSV: firstName, company, and a custom column such as observation, the one thing you noticed about their site, product or content. Use it as {{observation}} in your template so every pitch opens with something specific.

Preview each email lets you read every pitch as the client will get it, and the review queue holds every first email until you approve, edit or skip it. A pitch that reads wrong for one company never goes out by accident.

Follow up without it becoming a chore

Add up to four follow-ups that arrive in the same thread and stop automatically when the client replies, so you never send a reminder to someone who already said yes. Replies and bounces are detected from your mailbox over IMAP.

Set a sending window around your clients' working hours, weekdays only if you like. Emails go out one at a time with randomized delays, from your real address, so they look and behave like emails you wrote yourself.

Built for a portfolio, not a pipeline machine

Innmail is capped on purpose. It is not for scraping a thousand agencies and blasting them, and it will not rotate inboxes or buy lookalike domains for you. If you only need a one-off newsletter-style merge to a sheet of contacts, a simple mail merge add-on like YAMM may be all you need.

Frequently asked questions